David K.
Yates

YATES — Principal / Creative Director
2006–Present · Los Angeles

Assignments range from the creation of new brands and products to repositioning, campaigns, digital experiences, publications and long-term creative direction. I work across positioning, concept and story through identity, art direction, writing, photography, digital, editorial and experience, staying closely involved in both the thinking and the making.

Depending on the assignment, I lead the work independently, join an existing creative team or build and direct a team around the project.

AlaraMed Inc. / Prevastone — Chief Creative Officer
2021–Present

Lead brand and creative direction for AlaraMed and its kidney-health businesses and products. I created the brand strategy, identity and creative platform for Prevastone and CeroMulti, with work spanning positioning, product development, packaging, e-commerce, digital, editorial content and ongoing brand direction.

The work brings me into close collaboration with physicians and specialists in kidney health, turning complex clinical and scientific information into ideas and communication that people can understand and use.

InterCommunications Inc. — Design Director
2010–Present

A long-standing relationship through YATES, leading creative direction and design across major client engagements in the United States and internationally. I work with agency leadership, strategy and account teams from the earliest stages of an assignment through concept, presentation, design and production.

The work has ranged from brand positioning and identity to campaigns, digital experiences, books and publications, content and physical environments. Depending on the project, I build and direct creative teams around the assignment while remaining closely involved in concept, narrative, art direction, typography and design.

SELECTED ENGAGEMENTS

Lāna‘i / Castle & Cooke
A major repositioning and visioning initiative commissioned by Castle & Cooke to consider the future of Lāna‘i as both a place and a destination. The resulting positioning book explored tourism alongside sustainability, alternative energy, conservation, employment and long-term stewardship—creating a broader vision of what the Island of Lāna‘i could become.

Neverland Ranch / The Living Kingdom
A storybook created to reveal a side of Neverland Ranch that few people had seen. Rather than focusing solely on its famous former owner, the work looked at the land, history, architecture and people who had shaped it over time, presenting the property as a living place with a story much larger than its public mythology.

Four Seasons Private Residences LA
Creative direction across brand, editorial, digital, photography and writing for the launch of Four Seasons Private Residences Los Angeles. Inspired by the city's art and design history and the project's Midcentury architecture, the work sought to create an expression of Four Seasons that felt unmistakably Los Angeles.

P/42 / Museum Tower
Brand and campaign for a 15,000-square-foot penthouse occupying the top two floors of Museum Tower in Dallas. The idea placed the residence somewhere between architecture and conceptual art and was expressed through identity, a hardbound book, digital, film and a documentary short with architect Scott Johnson.

ValleyCrest Landscape Companies
A broad brand refresh for the country's largest landscape services company, organized around a simple idea: The Business of Nature. The work extended from positioning and visual direction through digital, advertising, editorial and a full range of brand communications.

Roble / Shea — U.S. Olympic Sailing
Brand and marketing work supporting the Roble-Shea women's sailing team on their road to the Tokyo Olympics, creating a platform for telling their story, building visibility and attracting support.