Baja Bay Club
BAJA CALIFORNIA SUR, MÉXICO
Brand identity framework and positioning for a project encompassing 3,450 acres on the Sea of Cortez and framed by the Sierra de la Laguna mountains—Baja Bay Club is a private club community that captures the true essence of Baja.
The graphic language of the Baja Bay Club identity suggests a wild or even primal sensibility, inspired by Baja’s wonderfully strange flor and fauna, the tools of prehistoric inhabitants, and the magnificent rock art of the central mountains.
