NAPLES, FLORIDA
Naples Beach Club
Brand identity framework for a destination boasting a Four Seasons Hotel and Residences that hopes to be one of the world’s finest beachfront communities.
The visual language of Naples Beach Club draws inspiration from the bold and timeless Streamline Moderne style of Art Deco, evoking images of colorful stripes on beach umbrellas and gentle waves on the shore, while also reflecting the resort's multifaceted experiences and the meticulous service culture of Four Seasons.
