WONJU-SI, GANGWON-DO, SOUTH KOREA
Oak Valley Reserve
Brand identity framework and creative collateral for South Korea’s renowned Hansol Cultural Foundation’s 250-acre private forest preserve.
Nestled in the lush mountain landscape and pristine forests of Gangwon Province, this upscale mountain community, which includes Korea’s first Tom Fazio-designed private golf course, luxury residences by Piet Boon, and Museum SAN, designed by Pritzker Prize-winning architect Tadao Ando.
The brand identity effortlessly integrates the initials ‘O’ and ‘V’ from the project’s name, forming a visually striking and abstract lotus flower—reflecting the interconnectedness, natural beauty, and human creativity that are fundamental to the project’s vision. The mark resonates on spiritual, secular, and project levels, ensuring its recognition, versatility, and profound resonance with residents and visitors alike.
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Design & Direction: David K. Yates
Site Plan Illustration: Paul Gleason
Photography: Allen Kennedy
Copy: Bob Satmary
Architecture: Todao Ando, James Turell
Developer: Samsung-Hansol Development
Agency: Intercom