LOS ANGELES, CALIFORNIA
Four Seasons Residences
Design direction across the full residential offering—experience, collateral, and campaigns in print and digital.
A cohesive visual and experience framework for Four Seasons Residences Los Angeles—built to balance aspiration with decision-grade clarity for a global, ultra-discerning audience. Working closely with a multidisciplinary team, I helped shape the strategic positioning and creative vision, then guided journey architecture and mobile-first execution across print/digital collateral and campaign work.
We aligned the story around what the residences are, not what marketing wants them to be: a rare, place-rooted offering defined by design, service, and discretion. The positioning set guardrails for tone and hierarchy—what gets said, what gets shown, and what stays implied.
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Creative Direction: DK Yates
Design & Art Direction: DK Yates
Cover Artwork: Peter Alexander
Illustration: Paul Gleason
Photo & Video: Robb Gordon, Allen Kennedy
Sr. Copy: Jeannie Drake, Bob Satmary
Client: Genton Property Group Development
Architect: CallisonRTKL
Agency: Intercom